The London Olympics



London Olympics sport new logo

Sebastian Coe, chairman of London's Olympic organising committee, has unveiled a "multimedia" brand image and logo for the London 2012 Olympic games.

The branding, which replaces the multicoloured Thames river-shaped "ribbon" that threads its way through the current motif, is considered to be a key stage in the transformation of the London bid from the status of successful candidate to host city.

What a crap logo, its like something from the 80s, did they get a 3 year old to draw it? They spent £400 000 on this crap.

Check out some alternative Olympic logos